thatmombeth
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Partnership Case Study

Big Girls Apparel × thatmombeth

361 units, $8,439 in GMV over 6 months, and the same floral A-line dress keeps re-converting. Two of my videos are still actively selling that one dress months after I posted them. That's not luck; that's audience trust.

$8,439
6-month GMV
Nov 2025 to May 2026
361
Units sold
3.0% refund rate
18
Videos in last 90d
across 6 products

Why I'm pitching you

You're my best-performing brand, full stop. I've made 18 videos across your dresses, built genuine enthusiasm in my community, and driven 300 orders with a healthy 3% refund rate. The floral A-line dress became a recurring anchor in my content because my audience keeps buying it.

Right now I'm on a flat 8% commission rate with no formal agreement. I'd like to change that, whether it's a rate bump, a dedicated creative deal, or early access to new SKUs. My audience is yours; let's make it official.

Weekly GMV

Strong early peak as I built momentum, steady baseline throughout, recovering into May.

$775
$705
$1243
$1627
$470
$436
$412
$232
$227
$148
$482
$526
$290
Feb 16–22
Feb 23–Mar 1
Mar 2–8
Mar 9–15
Mar 16–22
Mar 23–29
Mar 30–Apr 5
Apr 6–12
Apr 13–19
Apr 20–26
Apr 27–May 3
May 4–10
May 11–17

Product coverage

One hero dress drives the majority of volume, proving deep audience resonance, not spread-thin promotion.

Product Units GMV Avg Price Videos
Women's Ditsy Floral A-Line Dress (core SKU) 225 $5,582 $24.81 10
Ditsy Floral Pocket A-Line Vintage Dress (Plus) 55 $1,372 $24.95 9
Ditsy Floral A-Line Dress (Fashion Casual) 16 $472 $29.50 4
Split Thigh Floral A-Line Dress 2 $67 $33.50 1
Round Neck Stretchy Casual Long Dress 2 $49 $24.50 1

Videos with staying power

My top two videos have been selling the same dress for 83–88 consecutive days. That's evergreen content.

Plus Size Ditsy Floral A-Line Dress

$3,814 GMV
150 orders
88 days

Plus Size Ditsy Floral A-Line Dress

$1,432 GMV
57 orders
83 days

Ditsy Floral Pocket A-Line Vintage Dress

$675 GMV
26 orders
10 days

Ditsy Floral A-Line Dress (Boho)

$286 GMV
11 orders
49 days

Ditsy Floral A-Line Dress (Boho)

$245 GMV
12 orders
23 days

Plus Size Ditsy Floral A-Line Dress

$198 GMV
9 orders
58 days

What I'm proposing

Option A

Commission uplift

Move from 8% to 12 to 15% across SKUs. I'm already your highest-volume creator. A rate bump is the fastest way to deepen this partnership, with zero fixed cost to you.

Option B

Dedicated creator deal

Monthly retainer plus commission for a locked-in cadence. I commit to 6 to 8 videos per month so your team can plan around it.

Happy to layer in additional terms in our conversation: priority seeding, early access on new launches, exclusive category arrangements.

You're already my #1. Let's make it official.

300 orders, 88 days, zero formal agreement. I'd love to change that. Reach out and let's build something intentional.