Partnership Case Study
Dearmay × thatmombeth
610 units sold and $7,397 GMV over 6 months, from a small, focused content library. That's the highest unit count of any brand I work with, and the best conversion efficiency in my portfolio. Dearmay jewelry just works with my audience.
The efficiency story
610 units across 6 months from a focused content library. My audience loves affordable, dainty jewelry, and Dearmay is exactly what they're looking for: waterproof, stackable, and genuinely pretty.
My two top videos have been selling the same bracelet stacks for 88–89 days with no signs of stopping. That kind of longevity is rare. I'd love to expand the catalog I'm covering and formalize this relationship with a better rate and dedicated seeding.
Weekly GMV
Steady volume throughout with a strong April–May resurgence as summer jewelry demand picked up.
Videos with real legs
Two videos have driven $3,935 combined over 88–89 days. Still converting today.
Dainty Gold Bracelet, Summervibes Stack
Dainty Gold Bracelet, Summervibes Stack (v2)
Dainty Gold Bracelet Stack
Dainty Gold Stackable Bracelets
Dainty Gold Bracelet Summervibes (v3)
Dainty Gold Stackable Bracelets (v2)
What I'm proposing
Option A
Commission uplift
Move from the current 12 to 13% tier mix to a flat 15 to 18%. Reflects 610 units and a 10%+ effective rate already, with zero fixed cost to you.
Option B
Dedicated creator deal
Monthly retainer plus commission for consistent coverage of new drops. Given my 50-orders-per-video average, a regular cadence would compound results quickly.
Happy to layer in additional terms in our conversation: broader catalog seeding (necklaces, earrings, rings), gift-guide moments, exclusive category arrangements.
6 videos, 303 orders. Let's see what 20 can do.
The efficiency speaks for itself. I'd love to go deeper with your catalog and make Dearmay a staple in my jewelry content.