Partnership Case Study
Erno Laszlo × thatmombeth
One video. $2,694 in GMV. 86 orders across 79 days. That's not a viral moment. That's an audience that genuinely trusts my skincare opinion, and keeps coming back to buy.
One video changed everything
I posted one video about the Shake-It Tinted Mattifying Toner in late February. Over the next 79 days, it drove 86 orders and $2,694 in sales, without any additional content, any ad spend on my end, or any formal partnership in place.
That result tells me two things: my beauty audience trusts my skincare recommendations, and Erno Laszlo is a brand they're ready to discover. I'd love to find out what happens when we do this intentionally, with dedicated content, more product coverage, and a real creative partnership.
A note on refunds: The 10.3% refund rate on this brand is higher than my portfolio average. I'd want to understand this together (it may reflect shade/fit variation in the toner formula), and it's something a dedicated partnership could help address through better pre-purchase education in my content.
79 days from one video
Peak weeks hit $661 and $656. Strong sustained performance with organic reach still trickling in months later.
Watch the video
One post. 86 orders. 79 days of organic reach. Here it is.
Shake-It Tinted Mattifying Toner
Imagine what a series could do
Option A
Commission uplift
My current effective rate is 3.7%, well below what I earn on skincare brands I'm more formally partnered with. A move to 15% across the board reflects the proven results, with zero fixed cost to you.
Option B
Dedicated creator deal
Flat fee plus commission for a 3 to 5 video Erno Laszlo skincare series (the toner, the cleansers, the treatments). My audience is ready for a full brand introduction, not just one product.
Happy to layer in additional terms in our conversation: routine-integration content, broader product seeding, exclusive category arrangements.
One video proved it. Let's build the series.
$2,694 from a single post is rare. I'd love to see what a real creative partnership can unlock for Erno Laszlo with my audience.