Partnership Case Study
Innersy × thatmombeth
$12,848 GMV over 6 months. Unlike most brands, Innersy's weekly sales are remarkably flat and consistent. My audience doesn't just buy once; they reorder. That's the kind of loyalty a brand can build a partnership on, and Innersy is now my #1 brand by total GMV.
The repeat-purchase story
Innersy is an everyday essential, and my audience treats it that way. There's no viral spike here; there's a steady stream of women finding my videos, trusting my recommendation, and buying. Week after week, for half a year and counting.
I've made 18 videos in the last 90 days alone covering just 4 SKUs, which means I know this catalog deeply and my audience knows exactly what they're getting. A formal partnership could expand that (plus-size options, new colors, seasonal styles) with a creator who's already proven the model across 507 units.
The consistency chart
No single breakout week. Just steady, reliable sales every week for three months. That's a real audience relationship.
Deep product focus
Three products, 18 videos, consistent conversion. I know your core lineup inside and out.
| Product | Units | GMV | Avg Price | Videos |
|---|---|---|---|---|
| Women's High Waisted Cotton Panties 5-Pack | 118 | $3,168 | $26.85 | 11 |
| Women's Plus Size XL-5XL High Waisted Cotton Underwear | 30 | $816 | $27.20 | 8 |
| Women's 4-Inch Inseam Boxer Briefs 3-Pack | 5 | $109 | $21.80 | 1 |
Watch the videos
Steady, organic conversion, week after week. The same content keeps finding new buyers.
High Waisted Cotton Panties 5-Pack
Plus Size XL-5XL High Waisted Underwear
High Waisted Cotton Panties 5-Pack (v2)
High Waisted Cotton Panties 5-Pack (v3)
High Waisted Cotton Panties 5-Pack (v4)
High Waisted Cotton Panties 5-Pack (v5)
What I'm proposing
Option A
Commission uplift
A simple bump from 10% to 15% would reflect the sustained value I'm delivering across 507 units. Zero risk for you. I only get paid when you sell.
Option B
Dedicated creator deal
Flat monthly retainer plus maintained commission for a consistent video cadence. Given my steady weekly sales pattern, a retainer makes more sense than a per-video deal.
Happy to layer in additional terms in our conversation: broader catalog seeding (bras, bralettes, shapewear, seasonal collections), early access on new launches, exclusive category arrangements.
89 days of trust. Let's keep building.
My audience already knows and loves Innersy. A formal partnership gives us both a reason to push further: more products, more videos, more consistent sales.